Conversion rate optimization
Conversion Rate Optimization for Small Businesses
What CRO means for a small business, and how it helps you stop guessing what your customers want to hear.
CRO in plain language
Let your customers show you what matters.
Conversion rate optimization, or CRO, is about finding out why people do or do not take the step you want, such as calling, filling in a form or clicking an ad.
Done well, it replaces guessing with evidence. Instead of arguing about what sounds best, you find out what your customers actually care about, and you spend with more confidence.
I use the Mint CRO method, and I'm a Certified Conversion Expert · Mint CRO PRO. About my credential and method.
Where CRO shows up
Two ways to start.
- Market Pain Test: the starting point. Find out what your customers care about.
- Message Foundations Program: a paid next step for people who want to keep going with confidence.
FAQ
Straight answers to fair questions.
What does CRO mean?
CRO stands for conversion rate optimization. It means working out why people do or do not take the action you want, and finding out what helps.
Is CRO about changing my website?
In my work, no. It is about knowing what your customers care about, so your ads stop guessing.
Find out what your customers care about.
The Market Pain Test is the quickest way to start.